Launch insurance that matters to your customers
Eliminate barriers to supercharging digital products and embedded experiences.

Eliminate barriers to supercharging digital products and embedded experiences.
Root is a low-code, API-first, end-to-end insurance platform powering universally programmable insurance products, any digital sales channel, digital insurance operations, and the ecosystem around this.
Autonomously prototype and launch universally programmable, API-ready insurance products.
Root’s low-code environment eliminates the technical barriers to creating and delivering products and experiences your customers want. No limits.
Open up an infinite number of sales and engagement channels, from embedded to chatbots, integrate into other systems and the broader ecosystem.
Root’s well-documented, comprehensive suite of APIs means broad, reliable integration with real-time interaction.
Manage the full policy lifecycle, optimise data enrichment and solve for back office processes.
Root’s core digital policy administration system works end-to-end, from quote generation, policy administration, premium collection, reporting to claims and more.
Root enables your product teams to focus on creating awesome insurance experiences for your customers using only code. Key insurance services are abstracted behind Root’s REST APIs.
Leverage your unique customer relationships, insights and data to add more value to your offering, drive customer stickiness, and increase your top-line.
Root is region-agnostic which means that we can power your insurance offering anywhere.
Learn moreWe leverage strong partnerships with underwriters, reinsurers, MGA's/UMA's, payment providers and third-party administrators to design, build and manage insurance products made available to you over API.
Simply choose a packaged insurance product from our inventory, or work with us to design products suited for your customers.
Get in touchUsing white-labeled fly-over magic links, iframes or comprehensive REST APIs, your team can rapidly embed insurance into your customer journey. Enable policy take-up, updating and claims, all through no more than a few lines of code.
Read the docsDo you want to find out how to effortlessly increase the value you add to your customers? We want to explore this opportunity with you!