Root | API-first platform for modern insurance strategies

Powering

Proven API-first insurance infrastructure backed by world-class services and support.

Schedule a demo

Get started

1m+

In-force policies

$20m+

In-force Annual Premium

60+

Live Products

Root is the easiest way to launch and manage digital insurance solutions

Root is a low-code and API-first, end-to-end insurance platform at the core of an insurance ecosystem powering programmable digital insurance and omni-channel distribution.

Learn more about the Root platform

Build modern products for your customers

Deliver first-class insurance experiences across all your customer touch-points with ultimate product flexibility.

Launch embedded insurance

Launch embedded insurance experiences and partner-distribution channels with a few lines of code.

Get to market, fast

Take control of your product launch to bring new insurance products to market faster than ever.

Simplify compliance and focus on growth

Enjoy peace of mind as Root streamlines insurance administration, compliance, and upstream reporting.

Digitally transform your business

Modernise selected parts of the insurance value chain by connecting Root’s modular platform with existing legacy systems.

Unlock the power of your insurance data

Get secure and flexible access to all of your insurance data for data-driven products, operations and strategy.

Embedded Insurance Partner

Partner with Root to unlock your embedded insurance strategy

We understand that embedding insurance requires deep collaboration to connect your product with your partners' customers. Leverage Root's platform, team of experts and years of experience to solve the complexities and unlock partner distribution at scale.

Learn more

Client Testimonials

Industry leaders trust Root
to process millions of policies and thousands of claims across dozens of products

We collaborate with leading insurance companies and affinity brands to launch digital and embedded insurance experiences tailored to the needs of their customers.

"Launching with Root was straightforward and simple - the simplest integration with an insurance company by far."

Evan Robinson - Founder, Director & CTO

"The Root team is great to work with and their development speed is fantastic. They are always keen to advise on how to navigate the platform and better leverage their functionality to yield the best return on the investment made in the platform."

Prin Munsamy - Solutions Actuary

"The platform is very user friendly and the Root team efficient and professional."

Jillian Brown - Senior Business Analyst

"Having Root as our technology partner is a game-changer. Their APIs make it really easy for our partners to integrate with us. Root’s team also offers exceptional support throughout - I wouldn’t want to work with anyone else."

Gareth Kitto - Managing Director