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Embedded digital insurance made possible easy

Seamlessly plug insurance into your digital customer journey without having to deal with underwriters, compliance, or regulatory pains.

Insurance on API

The easiest way to launch and manage digital insurance products

Root is a highly flexible end-to-end insurance platform enabling digital insurance and the ecosystem around it. Through extensive and well documented APIs and low-code tools for innovators, you can launch new digital customer channels and modern insurance products fast and seamlessly run your insurance operations.

In-force policies
In-force annual premium
Live products

Leverage your customer base

Start selling insurance to your customers tomorrow

Leverage your unique customer relationships, insights and data to add more value to your offering, drive customer stickiness, and increase your top-line.

Simply choose a packaged insurance product from our inventory, or work with us to design products suited for your customers.

  • Plug into digital platforms, websites and mobile apps
  • Embed and start selling insurance within days
  • White-labelled policy documents and communications
  • No upfront costs
  • No insurance expertise required
  • Claims and operational processes solved
  • Multi-region support

How it works

We've solved insurance so that you can access ready-to-sell products via API

Stay focused on your
customer experience

Root takes care of the heavy lifting to ensure you stay focused on what you do best, creating the optimal customer experience.

Embed ready-to-sell
insurance products

Add insurance to your offering, either standalone or embedded, by simply inserting a few lines of code.

We guide you along the way

We'll guide you during integration and setup to ensure that you can start selling within days.

"Root's APIs are easy to use and well documented, and products are easily configured with minimal coding effort. Root enables us to fulfill our aspirations of providing financial services to segments previously underserved in the market."

Sanlam Giulio di Giannatale - Chief Technology Officer - Sanlam Indie

"Testing our implementation with Root has been a pleasure - easy to use and easy to understand."

Metropolitan Susilla Louw - Test Analyst

"Root makes our insurance processes efficient and allows us to focus on clients and products. Their hardworking team handles our complex products with the required attention and sets us up for success."

ShackeltonLife Michael Hay - Digital Project Lead

"Launching with Root was straightforward and simple - the simplest integration with an insurance company by far."

TaxTim Evan Robinson - Founder, Director & CTO

"It’s a pleasure to work with Root. Product development is a tricky space but the Root team helps us navigate its uncertainties with quality in their deliveries."

Metropolitan Prin Munsamy - Solutions Actuary

"The platform is very user friendly and the Root team efficient and professional."

TFG Jillian Brown - Senior Business Analyst

"Having Root as our technology partner is a game-changer. Their APIs make it really easy for our partners to integrate with us. Root’s team also offers exceptional support throughout - I wouldn’t want to work with anyone else."

ShackeltonLife Gareth Kitto - Managing Director

Why Root

Industry leaders trust Root to process millions of policies and thousands of claims across dozens of products

We leverage strong partnerships with underwriters, reinsurers, MGA's/UMA's, payment providers and third-party administrators to design, build and manage insurance products made available to you over API.

Root is region-agnostic which means that we can power your insurance offering anywhere.

Get started quickly

Ready-to-sell products on API

Seamlessly plug pre-underwritten products into your digital customer journey as a standalone product or add-on to a core product or service.

Get in touch  

Funeral cover

Easily sell funeral cover to your customers ensuring a dignified funeral for them and their loved ones.

Device cover

Add device protection to your offering as standalone product or add-on to the core product you’re selling.

Credit life cover

Launch off-the-shelf credit life insurance to cover your customers' debt in the event of death, disability or unemployment.

Term life cover

Make it easy for your customers to guarantee financial security for their loved ones during a specified term.

Personal accident cover

Offer peace of mind for your customers when the unexpected happens.

Excess car insurance

Make it easy and convenient for your travelling customers to protect themselves for unforeseen driving emergencies.

Medical insurance

Provide your customers with access to medical insurance and help to pay for your customers' healthcare needs.

Whatever you need

Let's explore new products together to add value to your customers.

Get in touch  

Embedded Insurance

Easily integrate insurance into your own digital customer-facing front-ends

Using white-labeled fly-over magic links, iframes or comprehensive REST APIs, your team can rapidly embed insurance into your customer journey. Enable policy take-up, updating and claims, all through no more than a few lines of code.

Read the docs  
Embedded Insurance

We're keen to chat!

Do you want to find out how to effortlessly increase the value you add to your customers? We want to explore this opportunity with you!

Schedule exploratory call

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