Powering the future
of insurance.

Root is an end-to-end digital insurance platform that enables you to launch new products and digital engagement channels fast. We package all the compliance, regulatory and reporting complexities behind easy-to-use APIs, allowing your team to focus on building great customer experiences.

The Root team is based in Green Point, Cape Town and is headed up by Louw Hopley. We believe that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.

🚀 Milestones

  • June 2016: Root is founded by Louw Hopley and Malan Joubert
  • 12 April 2017: Root hits #1 on Product Hunt
  • 3 May 2017: Root hits #1 on YCombinator’s Hacker News
  • April 2018: Launch of Root Insurance
  • 2019: 1+ million active policies on Root
  • 2021: Root product Workbench reaches Beta

Our Commitment

We enable insurance businesses to
build better products for their customers

We believe that the future of insurance is digital, personalised and embedded. Our mission is to grow insurance businesses into this future by providing the infrastructure that makes this possible.

We provide a world-class insurance platform

We are committed to providing a flexible, reliable, elegant platform empowering insurance businesses to build the future of insurance.

We are friendly, resourceful professionals

We’re a high-caliber team of friendly and resourceful professionals committed to revolutionising the insurance industry.

We go above and beyond for our clients

Our highest priority is the success of our clients. We are committed to going above and beyond for them.

More about Root in the wild

Press Assets

Resources for anyone
creating content about Root

For media enquiries,
contact [email protected]

Brand assets

Get official Root logos.

Photo resources

Images and other resources.


Find Root online.

Ready to get started with Root?