About
Powering the future
of insurance.
of insurance.
Root is an end-to-end digital insurance platform that enables you to launch new products and digital engagement channels fast. We package all the compliance, regulatory and reporting complexities behind easy-to-use APIs, allowing your team to focus on building great customer experiences.
The Root team is based in Green Point, Cape Town and is headed up by Charlotte Koep. We believe that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.
🚀 Milestones
- June 2016: Root is founded by Louw Hopley and Malan Joubert
- 12 April 2017: Root hits #1 on Product Hunt
- 3 May 2017: Root hits #1 on YCombinator’s Hacker News
- April 2018: Launch of Root Insurance
- 2019: 1+ million active policies on Root
- 2021: Root product Workbench reaches Beta
.png)
.png)