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Powering the future of insurance.

Rapidly launch new products and open digital distribution channels to drive growth in your insurance business.

The Root team is based in Green Point, Cape Town and is headed up by Louw Hopley. We believe that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.

About Root

🚀  Milestones

  • June 2016: Root is founded by Louw Hopley and Malan Joubert
  • 12 April 2017: Root hits #1 on Product Hunt
  • 3 May 2017: Root hits #1 on YCombinator’s Hacker News
  • April 2018: Launch of Root Insurance
  • 2019: 1+ million active policies on Root
  • 2021: Root product Workbench reaches Beta

Root in the news

28 Jul 2023

APIs: Solving The Insurance Puzzle

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16 Feb 2023

EasyEquities partners Sanlam Indie to offer innovative Life insurance product

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1 Jan 2023

Three things to keep in mind about insurtech APIs

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More about Root in the wild

We believe that developers are the inventors and builders of the future — we’re building tools that pave the way.

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