About

Powering the future
of insurance.

Root is an end-to-end digital insurance platform that enables you to launch new products and digital engagement channels fast. We package all the compliance, regulatory and reporting complexities behind easy-to-use APIs, allowing your team to focus on building great customer experiences.

The Root team is based in Green Point, Cape Town and is headed up by Louw Hopley. We believe that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.

🚀 Milestones

June 2016: Root is founded by Louw Hopley and Malan Joubert
12 April 2017: Root hits #1 on Product Hunt
3 May 2017: Root hits #1 on YCombinator’s Hacker News
April 2018: Launch of Root Insurance
2019: 1+ million active policies on Root
2021: Root product Workbench reaches Beta

Our Commitment

We enable insurance businesses to
build better products for their customers

We believe that the future of insurance is digital, personalised and embedded. Our mission is to grow insurance businesses into this future by providing the infrastructure that makes this possible.

We provide a world-class insurance platform

We are committed to providing a flexible, reliable, elegant platform empowering insurance businesses to build the future of insurance.

We are friendly, resourceful professionals

We’re a high-caliber team of friendly and resourceful professionals committed to revolutionising the insurance industry.

We go above and beyond for our clients

Our highest priority is the success of our clients. We are committed to going above and beyond for them.

Root in the news

APIs: Solving The Insurance Puzzle

EasyEquities partners Sanlam Indie to offer innovative Life insurance product

Three things to keep in mind about insurtech APIs

More about Root in the wild

IT-ONLINE | Root and FinChoice partner on personal accident insurance

IT-ONLINE | Insurance and insurtech trends to expect in 2023

IT-ONLINE | Things to keep in mind about insurtech APIs

COVER | Three things to keep in mind about insurtech APIs

TECH TALK | Your customer doesn’t care about your business’ complexity

IOL | Insurtech makes regulatory compliance real in a data-driven world

IOL | A growing and critical trend in emerging markets

Moneyweb | Mr Price expands its insurance offering

Intelligent CIO | Why investment in software development community is a strategic business driver

Bizcommunity | 5 reasons why investing in the software development community makes business sense

Asset News | Six ways online retailers can include insurance in their customer journeys

Investing.com | SA startup Root teams up with Andela and Momentum Health

FA News | 6 ways online retailers can include insurance in their customer journey

Tech Central | Interview: Root’s Louw Hopley and MMI’s Jonathan Stewart

The Insure Geektech | Building infrastructure for the future of insurance, one API at a time

MyBroadband | Root wants to change the insurance game in South Africa…

IT Web | Root launches insurance platform in SA

Press Assets

Resources for anyone
creating content about Root

For media enquiries,
contact press@rootplatform.com

Brand assets

Get official Root logos.

Photo resources

Images and other resources.

Connect

Find Root online.

Press Releases

Root accelerates expansion plans after Invenfin investment

Root closes funding round to expand low-code insurance platform abroad

Launching Root Insurance

Root - a bank for developers

Ready to get started with Root?

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