Embedded Insurance

Unlock embedded insurance with Root

Whether you're a brand looking to add value to your customer base or an insurer itching to get your embedded insurance strategy off the ground, partnering with Root will make it happen.

Tap into Root's partner network

Embedding insurance into partner channels means orchestrating an ever larger and more diverse value chain. Leverage Root's strong network of partnerships with insurance carriers, reinsurers, MGA's/UMA's and B2B2C distribution partners for the perfect product-channel fit.

Connect your value chain with easy-to-use APIs & docs

Root's end-to-end platform, white-label frontends and product Workbench, wrapped in comprehensive, well-documented APIs means that products can be fully optimised to embed into your partner channel.

Leverage our team of experts

The Root team has decades of combined experience in powering partner-based and embedded insurance. We know what it takes to marry the product simplicity demanded by your partner's customer base with the discipline required by your product specialists.

Product Innovation

Continuously optimise your strategy

Embedded products generate richer data. Continuous and unrestricted access to more data, coupled with the ability to rapidly launch product iterations, means brands and carriers have the advantage of better understanding and meeting changing customer behaviours and needs.


Embed insurance into partner channels

Create new opportunities for penetration, upselling, and cross-selling by integrating insurance into partner-distribution channels directly at the point of sale.

Root’s comprehensive insurance APIs allow for seamless integration of embedded insurance products and the expansion of ecosystems beyond traditional coverage.

Read the API docs

Root Embed

Scale embedded distribution with a single app

Use Root Embed to quickly transform your insurance offering into a digital experience for policy take-up, updates, endorsements and claims, all through no more than a few lines of code.

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Ready to get started with Root?