Embedded Insurance

Embed insurance with Root’s low-code platform

Whether you're a brand looking to offer embedded coverage to your customer base or an insurer itching to embed affinity products with partners, Root’s robust insurance APIs will help you succeed.

Extensive partner network

Partner with Root and leverage our strong network of partnerships with insurance carriers, reinsurers, MGA's/UMA's and B2B2C distribution partners to embed customised insurance solutions.

Intuitive API platform for insurance

Root's robust APIs, comprehensive documentation, end-to-end platform, and customisable white-label frontends make it simple to embed insurance products directly into partner channels. Streamline development and deliver seamless insurance experiences.

Embedded insurance programme expertise

The Root team brings decades of combined experience in delivering partner-based, embedded insurance. We understand the unique requirements of affinity insurance and how to balance customer-centric simplicity with the sophisticated needs of your insurance specialists.

Product Innovation

Drive your partner strategy

Harness the power of embedded insurance and unlock richer customer data. Analyse trends in real-time to tailor your embedded offering to precisely meet evolving needs.  Our low-code insurance platform accelerates product iterations, enabling you to adapt and innovate quickly.


Grow your insurance business

Seamlessly embed tailored insurance products directly at your partner’s point-of-sale. Leverage Root's robust insurance APIs and low-code platform for streamlined integration to realise upsell, cross-sell, and new revenue opportunities.

Read the API docs

Root Embed

Enhance your embedded insurance experience

The Root Embed solution means seamless integration of your insurance experience into digital channels, boosting customer satisfaction and loyalty. Innovate around your customer, from quote to claim, with intuitive tools – all through customisable, white-label frontends.

Read more
Ready to get started with Root?