the platform for Embedded Insurance

Deliver embedded insurance with Root’s API-first platform

Whether you're an insurer executing on your embedded or partner-based distribution strategy or a brand looking to offer embedded insurance to your customer base, Root’s robust APIs and insurance platform will help you succeed.

Illustration of Root's white-labelled mobile front-end for embedded insurance

Extensive carrier and distribution partner network

Partner with Root and leverage our strong network of partnerships with insurance carriers, reinsurers, MGAs and B2B2C distribution partners to embed tailored insurance solutions.

API-first platform for embedded insurance

Root's robust APIs, comprehensive documentation, end-to-end platform, and customisable white-label frontends make it simple to embed insurance products directly into partner channels. Streamline development and deliver seamless insurance experiences.

Embedded insurance expertise

The Root team brings decades of combined experience in delivering partner-based, embedded insurance solutions across the UK and Africa. We understand the unique requirements of embedded insurance, balancing customer-centricity with the needs of your insurance partners.

Illustration of the embedded insurance distribution value chainIllustration of the embedded value chain
Illustration of an embedded insurance offering on a mobile phone
PRODUCT INNOVATION

Drive your embedded insurance distribution strategy

Harness the power of embedded insurance and unlock richer customer data. Analyse trends in real-time to tailor your embedded offering to precisely meet evolving needs.  Our AI-native, low-code insurance platform accelerates product iterations, enabling you to adapt and innovate quickly.

DISTRIBUTION

Integrate with your embedded insurance partners

Seamlessly embed tailored insurance products directly into a distribution partner’s point-of-sale or customer journey. Leverage Root's robust insurance APIs and low-code platform for streamlined integration to realise upsell, cross-sell, and new revenue opportunities.

Read our API docs
Illustration of iphone device cover insurance embedded within a website
examples of embedded insurance on Root
white-labelled front-end portals

Deliver embedded insurance within digital customer journeys, at speed

Root's white-labelled embedded sales and policy management front-end portal caters for quick and seamless integration of insurance products into digital channels, boosting customer satisfaction and loyalty. Innovate around your customer, from quote to claim, with intuitive tools.

Read our API docs

fREQUENTLY ASKED QUESTIONS about embedded insurance

Everything you need to know about embedded insurance

Embedded insurance runs on more than a great idea, product or partner. The technology supporting embedded and partner-based distribution plays an important role in the success of these strategies. Here's what insurance and technology leaders ask us most when they're weighing up how to build it.

Ready to get started with Root?