
Whether you're an insurer executing on your embedded or partner-based distribution strategy or a brand looking to offer embedded insurance to your customer base, Root’s robust APIs and insurance platform will help you succeed.

Partner with Root and leverage our strong network of partnerships with insurance carriers, reinsurers, MGAs and B2B2C distribution partners to embed tailored insurance solutions.
Root's robust APIs, comprehensive documentation, end-to-end platform, and customisable white-label frontends make it simple to embed insurance products directly into partner channels. Streamline development and deliver seamless insurance experiences.
The Root team brings decades of combined experience in delivering partner-based, embedded insurance solutions across the UK and Africa. We understand the unique requirements of embedded insurance, balancing customer-centricity with the needs of your insurance partners.

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Harness the power of embedded insurance and unlock richer customer data. Analyse trends in real-time to tailor your embedded offering to precisely meet evolving needs. Our AI-native, low-code insurance platform accelerates product iterations, enabling you to adapt and innovate quickly.
Seamlessly embed tailored insurance products directly into a distribution partner’s point-of-sale or customer journey. Leverage Root's robust insurance APIs and low-code platform for streamlined integration to realise upsell, cross-sell, and new revenue opportunities.


Root's white-labelled embedded sales and policy management front-end portal caters for quick and seamless integration of insurance products into digital channels, boosting customer satisfaction and loyalty. Innovate around your customer, from quote to claim, with intuitive tools.