A pattern is emerging in insurance that’s steadily picking up pace. 

Driven by the rise of APIs and the interconnectivity they facilitate, intermediaries, whether brokers, MGAs or schemes, are orchestrating an increasingly complex insurance ecosystem. 

Orchestrating protection that is personalised for individual customers means unlocking access to a selection of cover provided by one or more carriers. Intermediaries need modular control over how cover is configured, bundled, distributed, and managed. 

The modern intermediary is looking to:

  • Blend combinations of cover, often underwritten by more than one capacity provider
  • Offer customers modular, personalised cover journeys
  • Adapt cover, pricing, and fulfilment flows dynamically

All while maintaining clear operational boundaries and meeting compliance for each underwriter.

These aren’t traditional setups. 

In reality, these “makers in the middle” thrive in a highly fragmented ecosystem, the pieces of which they are able to pull together in combinations and configurations suited to their customer. This orchestration of digital ecosystems demands infrastructure that can reliably support complex orchestration at scale. 

Same idea, better execution

The drive to digitise the delivery of combined offerings is not new, especially in commercial lines. Digital intermediaries like Superscript already provide tailored packages where clients can select only the covers they need. 

Flexible technology is key to taking advantage of the increased urgency to deliver configurable, flexible solutions to commercial customers looking for a point insurance solution. 

For insurers, the opportunity lies in being trusted partners to brokers, helping them navigate complexity, build stronger portfolios and deliver better outcomes for clients.

APIs enable modularised product offerings

Composability unlocks the ability to knit together components - cover types, limits, pricing logic, documents - sometimes across different insurers, into a single product journey. 

Without a strong API layer, the realm of the possible is practically constrained and relegated to yet another pipe dream.

APIs solve the insurance ecosystem puzzle by unlocking interoperability, speed and flexibility, enabling platforms to pull the exact data that’s needed, when it’s needed, from every partner.

Modularity without APIs is just theory. With APIs, it becomes reality.

Intermediaries exist to be customer-centric

Providing the right cover to the right customer at the right time matters to intermediaries at the coal face. Capacity, technology and partners must be at the service of this. 

With tranches of cover knitted together and serviced across a diverse customer base, brokers must be able to manage multi-faceted customer relationships holistically, on a customer level not a cover level. They need the right platform to do this.

Rethinking design and distribution

Digitally-led intermediaries are redefining what is possible in design and distribution by curating, orchestrating, configuring, and connecting insurance cover, carriers and customers. 

Ultimately, the infrastructure layer that supports them may well define the next decade of insurance distribution.

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Let’s discuss how Root’s API-first insurance platform can help your intermediary business design, launch and manage multi-insurer products with precision and speed. Schedule a demo to explore how you can simplify complexity and scale your insurance ecosystem with confidence.