Blank starter template

Get your product to market in record time

The blank product starter template is designed for you to get started quickly, stay in control as you build and iterate on your bespoke insurance product, ensuring meet your customers' unique needs, in no time.

Get your product to market in record time


Leverage out-of-the-box product logic
  • Flexible cover options: Give your customers a choice of varying cover amounts and excess fees.
  • Additional benefits: Configure a range of additional benefits that set your products apart from the competition.
  • Pricing logic: Perfect your pricing logic and rating factors.
  • Policy issuing flow: Prioritise digital distribution and create tailored, digital customer journeys.
  • Claims workflow: Streamline the process of capturing, assessing, and paying out claims.
  • Policy documents: Instantly send policy documents to your customers to ensure clear communication.
  • Customer notifications: Keep your customers in the loop with email and SMS notifications.
  • Embed-enabled: Supercharge launching your product through digital and partner-based channels using Root Embed.

Product Workbench

Build your product through complete programmatic access

Flexibly configure your product with Workbench to meet product-specific requirements without external bottlenecks or technical barriers.

Learn more about Workbench
Build your product through complete programmatic access

Digital Distribution

All template products are API-ready and enabled for Root Embed, Root’s white-label frontends, allowing you to build any digital channel of your choice.

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Before Launch

Get your product launch-ready

To go from product build to launch, these are the minimum steps required:
Note: These steps may vary for each insurer.

  • Product build: Use Workbench to configure your product, billing logic and integrations according to your unique requirements.
  • Underwriting: Before launch, underwriting needs to be solved and accurate pricing logic needs to be configured.
  • Regulatory compliance: Obtain approvals and certifications from regulatory authorities to ensure that your product complies with regulations and licensing requirements.
  • Support and distribution strategy: Define the channels through which the insurance product will be distributed and supported.
Ready to get started with Root?